What is the Smart Images program?

Images are powerful. The goal of Smart Images is to find the best image to help each petition be seen by more people. Specifically, the program continuously tests a variety of petition images, and then chooses the image that drives the most signatures for that petition.

How does the Smart Images program work?

Change.org selects a variety of alternative, licensed images that are thematically related to the petition and could help attract even more supporters. Through ongoing testing, data is collected on which image generates the most support for that petition, and then Change.org sets the best-performing image as the image that usually shows when supporters share and visit the petition. The idea is to let the performance of the actual images decide which image to show.

What if I don’t want my petition to be optimized?

If you would prefer for your petition to not be part of the Smart Images program, please contact our support team with a link to your petition and let them know you would like to opt-out of the program.